Sample report — illustrative data for a fictional store, not a live scan. Run a real audit to see your own store's report.
Store Health
Excellent
https://yourstore.com
Category scores
Performance
63 / 100
65 passed · 2 warnings · 1 critical
SEO
76 / 100
88 passed · 3 warnings · 0 critical · 1 informational
Mobile UX
79 / 100
56 passed · 2 warnings · 1 critical
Product
100 / 100
54 passed · 1 warnings · 0 critical
Conversion
100 / 100
45 passed · 0 warnings · 0 critical
Technical
92 / 100
97 passed · 0 warnings · 2 critical
Top issues
Broken internal link
Affected pages: 25A link on your site points to a page returning HTTP 404.
- Example page:
- /pages/example
Evidence
Target: /pages/example — HTTP 404
Show all 25 affected pages
Recommendation — Update or remove the broken link, or restore the missing page.
Why it matters & how to fix
Why it matters: A link to a page that no longer exists sends visitors to a dead end and wastes the search-engine crawl budget spent following it.
How to fix: Update the link to point at the correct destination, or restore/redirect the missing page.
Missing meta description
Affected pages: 10This page has no meta description tag.
- Example page:
- /products/example
Show all 10 affected pages
Recommendation — Add a unique meta description describing the page and its main value proposition.
Why it matters & how to fix
Why it matters: Search engines may generate their own snippet from page content when a useful meta description is missing, which is often less compelling than one you'd write yourself.
How to fix: Add a unique meta description summarizing the page and its value.
On Shopify: In Shopify, this is set in the page or product's 'Search engine listing' section, under 'Edit website SEO'.
Images missing alt text
Affected pages: 1323 of 44 images are missing alt text, which hurts accessibility and image SEO.
- Example page:
- /collections/all
Evidence
23 of 44 images checked
Show all 13 affected pages
- /collections/collection-1
- /collections/collection-2
- /collections/collection-3
- /collections/collection-4
- /collections/collection-5
- /collections/collection-6
- /collections/collection-7
- /collections/collection-8
- /collections/collection-9
- /collections/collection-10
- /collections/collection-11
- /collections/collection-12
- /collections/collection-13
Recommendation — Add descriptive alt text to every product and content image.
Why it matters & how to fix
Why it matters: Alt text is what screen readers announce in place of an image, and it's also a signal search engines use for image search — missing it affects both accessibility and discoverability.
How to fix: Add descriptive alt text to every meaningful image.
Excessive number of scripts
Affected pages: 25This page loads 44 external scripts, which can slow load time.
- Example page:
- /
Show all 25 affected pages
Recommendation — Audit installed apps and theme scripts; remove unused ones to speed up page load.
Why it matters & how to fix
Why it matters: This check flags a condition worth reviewing.
How to fix: Review the affected page and investigate the reported condition.
Pages returning a soft 404
Affected pages: 4These URLs return HTTP 200 but show the store's own "not found" content.
- Example page:
- /products/discontinued-item
Evidence
Title and body content match the store's known not-found fingerprint
Show all 4 affected pages
Recommendation — Return a real 404 status or redirect these URLs to an active page.
Why it matters & how to fix
Why it matters: A page that looks like a 'not found' page but returns HTTP 200 tells search engines the content is real and indexable — so a broken page can still get indexed and ranked as if it were legitimate content.
How to fix: Return a real HTTP 404 (or 410) status for genuinely missing pages, or restore/redirect the content.
Duplicate page titles
Affected pages: 6Multiple pages share the exact same <title> tag.
- Example page:
- /collections/summer
Evidence
Title: "Shop All Products" — used on 6 pages
Show all 6 affected pages
Recommendation — Give each page a unique, descriptive title.
Why it matters & how to fix
Why it matters: When multiple pages share the exact same title, search engines can't tell them apart, which weakens how each one ranks individually.
How to fix: Give each page a unique, descriptive title.
Could not verify heading hierarchy
Affected pages: 2Heading structure could not be reliably evaluated on some pages.
- Example page:
- /pages/about
Show all 2 affected pages
Recommendation — Use a single H1 per page, followed by properly nested H2/H3 headings.
Why it matters & how to fix
Why it matters: Skipping heading levels (e.g. H1 straight to H3) makes the page's structure harder to follow for screen-reader users navigating by heading, and weakens the semantic outline search engines use.
How to fix: Use headings in sequential order (H1, then H2, then H3) without skipping levels.
Oversized product images
Affected pages: 9Several product images are served far larger than their display size.
- Example page:
- /products/example
Evidence
hero-banner.jpg — 4.8MB, displayed at 800×600
Show all 9 affected pages
Recommendation — Resize and compress images before upload, or enable your CDN's automatic image optimization.
Why it matters & how to fix
Why it matters: This check flags a condition worth reviewing.
How to fix: Review the affected page and investigate the reported condition.
Excessive stylesheets on collection pages
Affected pages: 5Collection pages load an unusually high number of separate stylesheets.
- Example page:
- /collections/all
Evidence
17 stylesheet requests on a single page load
Show all 5 affected pages
Recommendation — Combine or lazy-load theme/app stylesheets that aren't needed above the fold.
Why it matters & how to fix
Why it matters: Each stylesheet is a render-blocking request the browser must fetch before it can display the page, so a large number of them delays first paint.
How to fix: Consolidate CSS from apps and theme customizations to reduce the number of separate stylesheet requests.
Elements overflow the mobile viewport
Affected pages: 3Interactive elements extend past the right edge of the screen on mobile.
- Example page:
- /products/example
Evidence
Element extends 42px past the 375px viewport width
Show all 3 affected pages
Recommendation — Constrain fixed-width elements with max-width: 100% or a responsive layout.
Why it matters & how to fix
Why it matters: A button or link that extends past the mobile viewport edge may be partly or fully untappable, blocking whatever action it was meant to trigger.
How to fix: Check button and link widths/margins in the mobile layout so tap targets stay fully visible.
Tap targets are too small
Affected pages: 8Several buttons and links are smaller than the recommended minimum tap size on mobile.
- Example page:
- /
Evidence
"Add to cart" button measures 28×24px (recommended minimum: 44×44px)
Recommendation — Increase padding on interactive elements so they're comfortably tappable on mobile.
Why it matters & how to fix
Why it matters: This check flags a condition worth reviewing.
How to fix: Review the affected page and investigate the reported condition.
Small body text on mobile
Affected pages: 2Body text on some pages renders below a comfortably readable size on mobile.
- Example page:
- /pages/shipping
Evidence
Smallest body text sample rendered at 11px
Show all 2 affected pages
Recommendation — Set a minimum body font size of 16px for mobile viewports.
Why it matters & how to fix
Why it matters: Text smaller than about 12px is difficult for most people to read on a phone screen without zooming in.
How to fix: Increase the font size for body text to at least 12px on mobile viewports.
Products missing a description
Affected pages: 4Some product pages have no visible or structured product description.
- Example page:
- /products/example
Show all 4 affected pages
Recommendation — Add a clear product description — it helps both customers and search engines.
Why it matters & how to fix
Why it matters: Could not reliably confirm a product description — not proof one is missing, just that this scan couldn't verify it. A missing description leaves shoppers without the details that build purchase confidence.
How to fix: Manually confirm the page includes a clear, helpful product description.
On Shopify: In Shopify, product descriptions are edited directly on the product's admin page, in the Description field.
Fixed something?
Run another scan to see your updated score.